Technical SEO for E-commerce Websites: Tips to Boost Performance

For someone new to the world of eCommerce, technical SEO can be intimidating. However, getting deep inside every technical detail is extremely essential to conquer the digital market today.

To make a website that is technically sound, you need to ensure every element within the technical aspect of ecommerce SEO services is done right. For that, you need to know some important things that will allow you to improve the technical aspect of your ecommerce website.

In this article, you will explore various tips that will allow you to boost the performance of your eCommerce website with the help of technical SEO.

Technical SEO for E-Commerce: How to Boost Performance?

Here are some essential tips that will help you boost the performance of your eCommerce website with the help of technical SEO:

Perform Audits:

If you want to look for any improvement and crucial issues within your technical SEO, consider performing audits on a regular basis. This will help you ensure that your technical SEO practice is built upon a strong base. Here are some noteworthy tools that you can leverage to conduct SEO audits:

1. Google Analytics
2. Google Search Console
3. Screaming Frog
4. Raven Tools
5. Ahrefs

After choosing the right tool, start your audit and explore the site to identify the issues present in it. Conducting an audit on your website has some great benefits:

1. If offers a broader view of your website’s overall quality. 
2. It helps you identify the things that need to be prioritized before turning your focus into off-page SEO.
3. These tools will highlight the issues faced by Google while crawling your site.
4. Create an effective plan that will help you fix the issues pertaining to your website’s eCommerce SEO.

Leverage Breadcrumb Navigation:

For those new to the world of eCommerce, exploring technical SEO can be an uphill task. To tackle issues within technical SEO, create a breadcrumb navigation before starting. It will guide you to a way to access a particular page. Well, it is the way you organize your web pages on your website.

For instance, you have an online store selling musical instruments, especially guitars. The breadcrumb navigation of your website will look like this:

This kind of setup is helpful for both customers and search engines to explore your site without any problem.

Load Time of Your Site:

The most essential part of technical SEO in eCommerce is the load time of your site. The faster the load time, the higher the conversion rates. If it gets slower than 2 seconds, it will cause a higher bounce rate, leading to significant losses to your online business. The slow loading speed can drive customers away from your website.

Here are a few things you can do to improve your site’s loading speed:

1. Lowering redirects.
2. Minimizing HTML, CSS, and Javascript.
3. Reducing the file size of images.
4. Activating Browser Caching.
5. Hosting videos on external applications.

By enhancing the backend of your website, you can ensure faster load times and offer a better experience for users.

Make Your URL Structure Clean:

The best way to learn technical SEO effectively is to build a clean URL structure. It means having a URL with a logical path for navigation that doesn’t involve random alphabets and numbers.

You need to have a clear navigation path that leads the users to every element of your website. It will help the users and websites to recognize where they are while exploring your site.

Leverage Structured Data:

Having structured data is the most essential thing you need to have in your technical SEO plan, especially for eCommerce. It allows you to improve your product listings to help you earn better ranks on search engines. It offers all the information and clues about a page’s content to search engines.

While creating structured data, you can add the following elements:

1. Product Name
2. Rating
3. Availability
4. Prices

This information will help search engines know that your pages are product pages, helping you rank in more product searches resonating with the users. 

Notably, it will drive more users to click on your pages. By doing so, they can have a look at your products to check the availability of products with 4-star ratings in stock at the price point of their choice.

Ensure Proper Security of Your Website:

The most critical aspect of the technical SEO of ecommerce is the security of the sites. Whenever a user purchases a product from your site, they will be putting out personal information highly-sensitive to them. They do feel safe while submitting such details.

To ensure such a sense of safety, you need to ensure that your site has the appropriate security, enabling people to buy anything without any worries due to security concerns.

You can get a secure socket layer to keep your site secure from malware and hacking attempts. It helps you ensure the encryption and protection of the sensitive data. 

You can identify the security of your website by looking for “HTTPS” in your address.

Apply an XML sitemap and robots.txt File:

In technical SEO for eCommerce, there are two critical components your site must have:

1. XML Sitemap: As the name suggests, XML sitemap is a map that shows search engines the ways to explore your site. You need to implement a sitemap that will guide the search engines to crawl and index the most important pages on your site to earn ranks in relevant search results.
2. Txt.file: The robots.txt file on your site reflects upon the pages that you don’t want search engines to crawl and index. Although it doesn’t prevent bots from exploring such pages completely, it does block them from sending unlimited requests to crawl your site and slowing its speed.

Furthermore, you can use canonical tags that tell Google and other search engines that a specific URL represents the first copy of a page on your site.

To Summarize

Technical SEO can be an uphill task, especially for eCommerce sites. If you are someone new to this, it can be too troublesome to handle such tasks. However, there are various tools and technologies available that can help you handle technical SEO and improve its elements to ensure your eCommerce website drives more sales and witnesses improvement in conversion rates.

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